A prominent Melbourne solicitor specialising in corporate and securites work, Richard "Dick" Seddon was club secretary from July 1980 to 1984. He had previously served as a committee member and honorary solicitor, but resigned at the end of 1979 when the club committee backed out on a plan to separate from the MCC.
Newspapers reported that Seddon's appointment was one of the conditions Ron Barassi insisted on before his return to the club 1981. That year Seddon was one of the key figures in the final uncoupling of the football club from MCC.
In 1982 he announced a scheme where various supporters were invited to take out life insurance policies with the football club as the beneficiaries in the case of death. For $268 investment the club would reap a $100,000 pay-day when the supporter passed away.
Seddon was pivotal in negotiating the transfer of Kelvin Templeton from Footscray in 1983. Once the VFL Appeals Board had granted the Bulldog forward a clearance the Melbourne executive hammered out a fee of $150,000 with the Footscray chairman over a bottle of white wine.
May have earlier played Seconds football