Coach: Norm Smith
Captain: Hassa Mann
Finishing Position: 7th
Best and Fairest: Hassa Mann
Leading Goalkicker: Hassa Mann (38)
Best First Year Player: n/a
|Matches||Ladder||Playing List||Night Series||Best and Fairest||Reserves||Under 19s|
Despite his side putting in its worse season since Norm Smith first took over in 1953, the coach was reappointed for another season with a brief to improve on an 11th place finish in 1966. He boldly declared that he wouldn't be surprised to see the Demons back into the four.
With Smith back as coach and Hassa Mann reappointed as captain, the only change in the leadership group was the demotion of Bryan Kenneally after two seasons as vice-captain. He was replaced by Tassie Johnson.
For the first time a Little League competition was played, sponsored by the State Savings Bank. Each team had a squad of players which appeared at half time and the matches were umpired by the Emergency Umpire of the main match. Melbourne were the premiers of the inaugural competition.
Also for the first time a draft was suggested as a method of recruiting players. The VFL was involved in a wrangle with country leagues about recruiting zones and a player draft was suggested as a possible alternative. The idea was rejected by an overwhelming majority of clubs including Melbourne.
In the same year that his brother Len passed away after a series of heart attacks, Norm Smith missed the second half of the Round 15 match against Carlton, and another match the week after with a heart complaint of his own. John Beckwith took over as coach on both occassions and took over as Senior Coach in his own right when Smith retired at the end of the year.
The Under 19s failed to win a match for the season.
Terry Leahy and Graeme Jacobs were sacked by the club after misbehaviour on the side's trip to Surfer's Paradise.
Melbourne's VFL delegates were Arthur King and Tom Trumble.
Golden Fleece Night Series
Best and Fairest
Outstanding Service - Brian Dixon
|Round 2 Reserves||Tom Quinn||Striking||Unknown|
|Round 6 Reserves||Geoff Whitton||Unknown||Unknown|
|Round 6 Reserves||John Comben||Unknown||Unknown|
|Round 12 Under 19s||Danny Jennings||Abusive language||Unknown|
|Round 12 Under 19s||Michael Stanton||Abusive language||Unknown|
|Round 13 Reserves||Tom Quinn||Striking||Unknown|
1967 Reserves Season
Leading Goalkicker - Rob Dowsing
Best and Fairest - Derek Feldmann
Second Best and Fairest - Tony Sullivan
Outstanding service - Rob Dowsing, Greg Parke
|1967 Under 19s Season|
|Best and Fairest - Joseph Calleja|
|Second Best and Fairest - Greg Smith|
|Best Clubman - A. McGuinness|
|Leading Goalkicker - Paul Callery|
|Outstanding service - R. Hooper, G. Watts|
Footscray | 13|0|5|131.0|52
Collingwood | 13|0|5|98.8|52
Fitzroy | 12|0|6|114.0|48
St Kilda |9|1|8|108.6|38
Best and Fairest - A. Hollings
Second Best and Fairest - John Gowdie
Best Clubman - R. Girdwood
Outstanding service - G. Swift, S. Goodwin